Classified Development

...Classified Nuts & Bolts Solutions...

While the onsite cost and rate analysis and sales training are Classified Development's primary business, Richard Clark is available as a speaker for newspaper associations and newspaper company meetings as his schedule permits. His enthusiasm for classifieds comes through clearly as Clark makes his points about specific ways to improve classified line-ad revenues and the readership franchise. Note taking is fast and furious as attendees realize that they can quickly cost-justify their entire trip many times over with the information from these sessions. Though packed with solid advice and ideas, Clark keeps the sessions light with interjections of humor and personal examples from his 30-plus years in newspaper classifieds.

While Clark does include a written synopsis of his service and products in the back of his handout materials, you don't have to worry about this turning into a commercial for Classified Development services. Clark prefers to let the results of the ideas presented in the session speak for themselves.

Clark's sessions range from one to two hours as part of a slate of speakers to all-day sessions in which newspaper companies bring in staff for centralized meetings. The fee for either of these options is $3,500 plus basic frugal travel expense. But Clark is willing to make a deal: if two or more newspapers book Clark's full consulting service within a year as a result of the meeting, Classified Development will cheerfully refund the speaking fee to the association or company (but not the frugal travel expense).

While the threat from internet-based and other competitors is clearly growing, Attendees comment on how good it is to finally hear specific plans for meeting that competition. On Friday, January 19, 2007, In reference to Clark's session at the March 2007 Classified Advertising Workshop in Chicago, Inland Press Association said, "The Nuts and Bolts of Classified Growth - Possibly the fastest and most profitable two hours you will ever spend in a workshop - great ways to immediately start growing your classified line ad revenues. A specific "nuts and bolts" session for generating more classified linage. With Richard Clark, president, Classified Development."

Pump up the "take-away value" of your next company or association meeting with one of Clark's Classified Development sessions. Contact Classified Development today at 423-929-2243 or e-mail us at richard@classifieddevelopment.com.

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The mission of a Classified Ad-visor is to educate both existing and potential advertisers about the value of the local entity’s combination of Print, Internet-based, and other products, balancing the short-term desire for efficiency with the long-term necessity of building positive relationships with advertisers.

 

A major part of this effort involves ethically guiding each of these advertisers into the type of ad that will most effectively meet the informational needs of our readers/viewers, thereby satisfying the advertisers’ need to reach the most-qualified prospects. 

 

This results in the type of classified content that will meet our local entity’s revenue goal attainment requirements, while simultaneously strengthening the local classified franchise. 

 

By passing along customer feedback to mangers, Ad-visors provide a valuable tool for measuring the effectiveness of current operations and the design of future offerings.

 

            To be successful, Ad-visors must understand the nature of the trust factor inherent in the company’s strong local brands. 

 

Ad-visors must also continually strive to improve their contribution to this equation through ongoing training, broader experience, and increased product knowledge.