Seminars and Event Speaking
While the onsite cost and rate analysis and sales training are Classified Development’s primary business, Richard Clark is available as a speaker for newspaper associations and newspaper company meetings as his schedule permits.
His enthusiasm for classifieds comes through clearly as Clark makes his points about specific ways to improve classified line-ad revenues and the readership franchise. Note taking is fast and furious as attendees realize that they can quickly cost-justify their entire trip many times over with the information from these sessions. Though packed with solid advice and ideas, Clark keeps the sessions light with interjections of humor and personal examples from his 35-plus years in newspaper classifieds.
While Clark does include a written synopsis of his service and products in the back of his handout materials, you don’t have to worry about this turning into a commercial for Classified Development services. Clark prefers to let the results of the ideas presented in the session speak for themselves.
Clark’s sessions range from one to two hours as part of a slate of speakers to all-day sessions in which newspaper companies bring in staff for centralized meetings. The fee for either of these options is $3,500 plus basic frugal travel expense. But Clark is willing to make a deal: if two or more newspapers book Clark’s full consulting service within a year as a result of the meeting, Classified Development will cheerfully refund the speaking fee to the association or company (but not the frugal travel expense).
While the threat from internet-based and other competitors has clearly arrived, Attendees comment on how good it is to finally hear specific plans for meeting that competition. In reference to Clark’s session at one of their Classified Advertising Workshops, Inland Press Association said, "Possibly the fastest and most profitable two hours you will ever spend in a workshop - great ways to immediately start growing your classified line ad revenues."
Pump up the "take-away value" of your next company or association meeting with one of Clark’s Classified Development sessions. Contact Richard Clark today at 423-929-2243 or e-mail him at classifieddevelopment@yahoo.com.
His enthusiasm for classifieds comes through clearly as Clark makes his points about specific ways to improve classified line-ad revenues and the readership franchise. Note taking is fast and furious as attendees realize that they can quickly cost-justify their entire trip many times over with the information from these sessions. Though packed with solid advice and ideas, Clark keeps the sessions light with interjections of humor and personal examples from his 35-plus years in newspaper classifieds.
While Clark does include a written synopsis of his service and products in the back of his handout materials, you don’t have to worry about this turning into a commercial for Classified Development services. Clark prefers to let the results of the ideas presented in the session speak for themselves.
Clark’s sessions range from one to two hours as part of a slate of speakers to all-day sessions in which newspaper companies bring in staff for centralized meetings. The fee for either of these options is $3,500 plus basic frugal travel expense. But Clark is willing to make a deal: if two or more newspapers book Clark’s full consulting service within a year as a result of the meeting, Classified Development will cheerfully refund the speaking fee to the association or company (but not the frugal travel expense).
While the threat from internet-based and other competitors has clearly arrived, Attendees comment on how good it is to finally hear specific plans for meeting that competition. In reference to Clark’s session at one of their Classified Advertising Workshops, Inland Press Association said, "Possibly the fastest and most profitable two hours you will ever spend in a workshop - great ways to immediately start growing your classified line ad revenues."
Pump up the "take-away value" of your next company or association meeting with one of Clark’s Classified Development sessions. Contact Richard Clark today at 423-929-2243 or e-mail him at classifieddevelopment@yahoo.com.
Richard Clark -- Dynamic Speaker
Webinar Training
Classified Development now offers a growing number of training topics in webinar format. Admittedly, onsite training is best, but webinar training is a good alternative for classified departments that simply cannot afford to have sales trainers travel to their newspapers.
These webinars are generally 60 to 90 minutes, and the cost is $200 per log-in. Classified Development prefers to make these private webinars to create a more comfortable atmosphere for question and answer.
These webinars are generally 60 to 90 minutes, and the cost is $200 per log-in. Classified Development prefers to make these private webinars to create a more comfortable atmosphere for question and answer.
