Are you going to keep wishing classifieds would come back,
or are you going learn how to go out and get them back?
Time is Money
Wishing just doesn't help with turning around classified line-ad revenues and profit margins. The trick to growing classified profits in today's business climate is knowing the difference between what actually works and what just sounds like a good idea. Then the right action has to be taken to make sure plans turn into actual practices.
From basic training-only tune-ups, to full classified-department overhauls, Richard Clark Classifieds has the deep base of knowledge and the current first-hand in-field experience to make things happen in your classified department.
Services include: cost and rate structuring analysis, classified manager training, sales rep training, design and development. of classified products for print and online, adding effective new online and mobile operations to your existing print franchise, as well as launch of well-organized outbound prospecting.
Short of a time machine, there's no way to go back to the "good old days" when growing classified revenues was easy. Still, there are a great many opportunities to grow profitable revenues and improve the franchise. Unfortunately, most newspaper classified operations are so stuck in the traditional way of operating the department that most of these new revenue stream opportunities go unrealized. Are you ready to turn things around?
It is time to stop hunkering down and hoping. Instead, you need a solid nuts-and-bolts plan of action to transform your classified operation into a true sales force that grows revenues and profits month after month, year after year.
Richard Clark -- President
